Cut is King. Cut has the greatest effect on a diamond’s appearance. That is why we ensure our diamonds have a cut that makes them truly sparkle.

Carat is the unit of measurement for the physical weight of diamonds. But balance the cut with the other Cs creates the perfect stone for you.

Clarity represents the clearness and purity of the diamond.

The second aspect of a diamond you will notice after cut is color. Color is actually about the lightness of the diamond or the lack of color and is measured using a scale created by the Gemological Institute of America.